Friday, September 25, 2015

Mini Art School: Effective Graphic Design and Design Layout

In the past, when creating a document, I have had some intuitive sense of what fonts are best to use for any given situation. Well, in my opinion, at least. When the document allowed for some creativity, unlike most of the stark professional documents I had to create, I have always enjoyed experimenting with different fonts. While I didn't necessarily analyze the details associated with my choices, I would often type my text and then change the font until I found one that felt right. The Word Portraits Exercise reminded me of this process.
I am not sure if my peers would come up with similar words that might be amplified or contrasted by a particular font, I did, however, enjoy experimenting with different combinations. Do you agree with the words that I have chosen to amplify and contrast with each font? What words would you have chosen?

My next experiment was to look at examples of layouts to determine how many used the rule of thirds and how many used the golden proportion. It seems like everywhere I look, I see the rule of thirds, especially in photographs. Or, maybe I should say, I see it in the majority of the "good" photographs that I come across. I remember hearing about the rule years ago and have since tried to keep it in mind when I take pictures. As for the golden proportion, I have a hard time recognizing it. I do vaguely remember being introduced to it as a kid, and I believe it was pointed out that the size of cereal boxes used the golden proportion. If that is the case, then I would argue that the golden proportion is everywhere around us, from the size of standard sheets of paper to the size of our smartphones, and everything that can be printed therein. What is your interpretation of the golden proportion?

2 comments:

  1. Maria, I'm glad you used "Syncopate" as one of the fonts in your experiment. It is one of my favorite fonts but I find that I never use it in emails or documents that I compose. Now I realize why! "Loud" is the perfect adjective to describe the font, even though it's very pretty. I never wanted anyone to get that subconscious message if I used that font. Similarly, I have never used "Corsiva" either, because I have always felt that anything more mundane than a wedding invitation didn't deserve that font. Great word choices for the fonts you chose!

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  2. I used the Word Portraits Exercise also. It was just the most fun. I like how you included the font name in the first column. I just had two columns, Amplified and Condensed.

    I think your choice of words was very good. I am not quite sure if Southern and Military worked for the Georgia font, but this is a highly subjective exercise. I used traditional and Avant Garde for the Georgia font. For Syncopate I used Stretchy and Condensed. Loud and microscopic work just as well or better.

    I had learned about the rule of thirds in the photography and art classes I took in college.I haven't really thought about it much, but it has become an instinct for me when I compose or crop photographs. We see this design everywhere, in cereal boxes, billboards, magazines, and web pages. It is a handy way to get a nice asymmetrical balance in a composition.

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